 Does your company own a blank billboard?
 If your company owned several billboards along the many busy highways in your area would it be feasible to let them remain blank? Did you know that it would cost your company between $21,000 to $39,000 to rent one 12x24 billboard for five years?
With the latest advances in technology you could cover the sides of your company vehicle with brilliant colored, high resolution advertising. This vehicle signage would last you five years and still let you remove it without damaging the finish of your vehicle!
Cost per Thousand Views (CPM)
| Prime time TV spot ................................ |
$20.54 |
| Newspaper (1/4 page BW) .................... |
$11.66 |
| Prime time network TV ........................... |
$11.31 |
| Radio (:60 morning drive slot) ................ |
$5.92 |
| Rotary bulletins (posters) ......................... |
$3.90 |
| Rotary bulletins (billboards) ..................... |
$1.78 |
| Truckside ad ........................................... |
$.70 |
| Source: Trucking Association & Outdoor Advertising Association of America |
Here what you could expect to pay over next five year for the following types of advertisement.
Small Billboards (Poster 12'x24')
$21,000 to $39,000 for five years!
Measuring 12 feet by 24 feet, posters are applied in strips like wallpaper, and the space where they're posted is contracted in 30-day increments. Your area probably has many of these. Cost will average from $350 to $650+ per location, per month. Poster printing can also be rather expensive when you wish to print only a few copies, usually between $85 and $125 per board.
The good thing about posters is their brief stay in a certain location. Once the newness of seeing a new billboard wears off, your brain tends to block it out, and you no longer think about the message. Experts say usually within 30 days a billboard will become invisible to you! For more information visit this article at Entrepreneurer.com
Large Billboards (Bulletin 14'x48')
$60,000 to $240,000 for five years!
Unlike poster billboards, bulletins tend to stay in the same place for a little longer, sometimes up to 12 months, although this is usually not recommended by the experts who advise to move every few months. These billboards will cost you from $1,000 per month up to $4,000 + per month, depending on how much traffic is in the area. You should also plan on spending around $1,500 to $2,000 to get this type printed. Thankfully these vinyl boards have a 1 or 2 year life span before the begin to fade away! For more information visit this article at Entrepreneurer.com
Newspaper
$21,000 for bi-monthly, quarter page ad for 5 years
The rate for a box add in the Evansville Courier Press (circulation 69,000) is $26.05 for a column inch or about $700 for quarter page ad if you commit to run the ad 6 times during the year.
Radio
$40,000 to reach 5,000 people per weekday for 5 years
The rate card price of a radio commercial is based on a competitive cost per thousand Persons Aged 18+ who are listening to that station at that time of day. A rate of $8.00 per 1,000 people reached for a 60 second spot would be normal. So to reach 5,000 people per day you are looking at about $40 per day. More info on radio advertising.
Television
$80,000 to reach 5,000 people per weekday for 5 years
TV ads tend to cost about twice as much per 1,000 people reached for a spot that is half as long as the radio ad. You could expect to pay $80 per day to reach 5,000 TV viewers with a 30 second TV spot.
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